Here’s how one JTB Business Travel team member is finding success and serving clients in what she calls an unprecedented and ever-changing industry.
Noriko Fujihara was bitten by the travel bug early in life, after her first international trip as a teenager. The experience was one that she says “changed her life.” She immediately jumped into the travel industry following college and has been here ever since, working with JTB Business Travel for more than eight years and currently serving clients in her role as a global business development manager.
We recently interviewed Noriko to learn more about her love for travel, favorite places to visit, what she’s learned as a member of BTS ARMY, and even the answer to what she says is her most-heard question from clients: Does JTB Business Travel truly have the cheapest airfare?
Here’s what we learned.
What do you like most about your job?
I get to propose solutions to solve problems for companies and organizations. I love the fact that I can empower people through my job.
What inspires you?
My colleagues. I face ups and downs in my role, but being surrounded by positive colleagues and managers motivates me to keep going.
What does a usual day look like for you?
I realized that I love my role because every day is different, and every step is crucial. It starts with researching the market, building a relationship with partners, networking and making initial contact with potential clients.
When I go see clients in person or online, I prep for the meetings beforehand, whether it is a first introduction meeting, a value proposition presentation or a system demo.
I travel locally and around the U.S. to propose solutions. I love the fact that I have opportunities to meet clients in person now.
What’s your life motto/slogan?
No music, no life.
Why did you decide to start working in the travel industry?
My first international trip was studying abroad in the U.K. during a summer break. I was sixteen and the whole experience changed my life. I thought it would be amazing if I could be a part of someone’s travel journey and enrich their lives.
What questions do business Travelers ask you most often, when planning travel for work?
“Does JTB have the cheapest air tickets?”
JTB partners with multiple travel technologies, which enables us to provide all the content available in the marketplace for you to choose from. You can book with confidence because there is no need to shop around for a lower fare. It’s a one-stop shopping experience.
What is the most valuable thing you have learned from working with business Travelers?
The industry is changing at an unprecedented speed. Capturing the potential needs and being able to adapt is very important.
What is the most common mistake you see Travelers make that you wish you could prevent?
Underestimating connecting time or traffic. The minimum connecting time does not guarantee your success in making a connection. If you are traveling for a very important event, do not travel on the same day.
Is there anything you do in your personal life that has benefited you in your work life?
I’ve been learning the Korean language since I became a [member of] BTS ARMY, a fandom of BTS. I have a 572-day streak and counting on Duolingo so far.
I learned that taking baby steps every day and celebrating a small success is the key to learning a new skill. Duo always congratulates me; it’s the same at work. Even if it is small, making progress every day will bring you bigger success one day.
What do you enjoy most about working with people who travel for work?
I hear a lot of chaotic stories. I love the fact that we can help in unexpected bad scenarios. It is also interesting how, how you travel shows your personality.
What is your favorite travel destination?
Hawaii. I love the nature and people. My husband and I snorkeled there every day.
Where is your favorite place to eat, drink or enjoy when you travel?
The first thing I check is, where is the bar? I love trying local microbrewers’ beers everywhere I go. It was a culture shock when I was in Italy—a glass of wine was cheaper than a bottle of still water. No problem for me, though!
Do you speak Japanese? Have you ever been to Japan?
Yes, born and raised.
