PRESS RELEASE
This new collaboration offers a more precise, intelligent solution for organizations while elevating both safety and engagement among travelers.
Torrance, CA, Jan 16, 2025 – JTB Business Travel, a JTB USA, Inc. brand and global leader in business travel management and Safeture, a leading provider of advanced risk management technology, have announced a partnership that will bring Safeture’s solutions into the ecosystem of technologies that JTB Business Travel provides to its clients.
This collaboration underscores a shared commitment to innovation, traveler safety, and redefining Duty of Care standards in the corporate travel industry. By combining JTB Business Travel’s extensive expertise in travel management with Safeture’s cutting-edge technology, the partnership aims to create a Duty of Care experience that’s more tailored for small- and mid-size enterprises while also enhancing safety, engagement, and operational efficiency for business travelers.
JTB Business Travel operates with a forward-thinking philosophy, continually reviewing the different technologies included in its best-in-class ecosystem to ensure that all clients enjoy superior travel management services. As part of these regular reviews, the travel management company (TMC) recently recognized an opportunity to improve its Duty Of Care offering by partnering with Safeture.
Safeture’s cutting-edge technology stood out for its innovative functionality, delivering precise, actionable intelligence customized to individual business travelers and organizations. With a modern, user-friendly interface and the ability to tailor solutions to meet JTB Business Travel’s specific client needs, Safeture represents a step forward in the Duty of Care space. This Safeture partnership reflects the TMC’s unwavering commitment to innovation and providing unparalleled value to its clients.
Safeture’s Riskline-powered platform is designed to boost traveler engagement by providing precise, real-time intelligence that empowers safer, smarter decision-making. Travelers benefit from timely alerts and an intuitive interface, making it easier than ever to stay informed about potential risks so that they can adapt accordingly. This positive user experience encourages higher adoption rates, ensuring business travelers have the tools they need to navigate with confidence.
For companies, Safeture offers administrative advantages through its advanced, customizable dashboards and AI-powered insights. These features reduce information overload by delivering only the most relevant data, enabling travel managers to focus on what matters most. With advanced global risk monitoring and customizable reporting, organizations can live up to their Duty of Care responsibilities while also optimizing operational efficiency.
Magnus Hultman, CEO of Safeture, shared, “Our collaboration with JTB Business Travel represents a pivotal moment in transforming how businesses approach travel risk management. By integrating Safeture’s advanced technology with JTB’s global expertise, we set a new industry standard for proactive, efficient, and user-focused solutions that protect and empower travelers worldwide.”
“At JTB Business Travel, we are committed to delivering tailored solutions that address the evolving needs of our clients,” said Geert de Boo, Vice President of Global Business Travel. “This partnership with Safeture reflects our dedication to staying agile and embracing cutting-edge technologies that enhance traveler safety, engagement, and satisfaction.”
Together, Safeture and JTB Business Travel will be able to facilitate safer, smarter, and more intuitive journeys for business travelers — while supporting small- and mid-size enterprises in living up to their Duty of Care responsibilities.
About Safeture
Safeture (founded in 2009) is a Software as a Service (SaaS) company based in Sweden. The company offers a complete platform designed to handle safety and risks for people, wherever they are. Through world-leading technology and innovative solutions, Safeture helps risk management- and assistance providers secure their clients, global companies, and organizations to protect what matters most – their people. The Safeture share is listed on the NASDAQ First North Growth Market Stockholm (ticker: SFTR). Redeye is the Certified Adviser.
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About JTB Business Travel
JTB Business Travel, a full-service travel management company and brand managed by JTB USA, Inc., is committed to delivering exceptional travel experiences while driving positive change in the industry. A global leader in business travel management with a focus on sustainability and innovation, we provide tailor-made solutions for businesses of all sizes. What truly sets JTB Business Travel apart is our perfectly fit-to-size approach that simplifies travel management for small- and medium-sized enterprises. With a superior array of services and advanced technologies, JTB Business Travel empowers companies and their employees to pursue highly effective travel management, every step of the way. JTB Business Travel is global in service and local in knowledge; for more information, visit www.jtbbusinesstravel.com.
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